We can’t thank Sheri Andrunyk, founder of Insightful Communications Publishing, enough for her dedication to helping make The Bookshelf an extraordinary readers’ event. With book contributions in excess of $500 set to act as both prizes and silent auction items, we can’t help but get giddy when we think of all those fabulous books!

Whether you’re an aspiring author or simply a lover of well-written books, be sure to check out I C Publishing’s bookstore.

Here, Sheri shares with us the story behind the creation of I C Publishing.

I C Publishing bridges the gap between traditional and self-publishing . . .

I C Publishing evolved out of my own journey as a first time author navigating the world of publishing, trying to make sense of the myriad of options available to authors today, and deciding what path was best for me to take. There was a lot to learn. In fact, the learning continues.

Upon sourcing the support I needed, and then self-publishing my first book, Hearts Linked by Courage, I had numerous colleagues asking if I would help them with the books they wanted to write, produce, and publish. At first, I thought it would be relatively simple, adding author coaching and support to my existing consulting business (we teach what we learn). However, the majority of my then (and current) clients wanted more than that. They were looking for a publishing house that could provide assistance throughout the entire process, and they wanted to be published under the I C Publishing umbrella. It seemed to be taking on a life of its own, and it felt right to me. Thus, the partner publishing business model of I C Publishing was born.

In partner publishing, like attracts like and there are strengths in numbers. Our clients are amazing at supporting one another on social media and at events. Some have uniquely different audiences; such as business or industry specific, versus retail, yet all are team players and do their utmost to engage in our collective efforts to promote I C Publishing as a company, and more importantly, as a wonderfully talented, diverse group of Canadian authors.

On my blog at ICPublishing.ca, I have written a lot about the differences between the array of publishing models available today, and why an author might prefer/choose one option over the other. Although there are exceptions in every industry, the choices here aren’t good or bad, in large part they’re simply based on your goals and timelines, and often your genre.

Sheri is a dedicated industry professional who exemplifies the ideals The Bookshelf is showcasing with our event – we’re here to celebrate local Canadian authors of all genres who are trying to reach new audiences.

Come visit The Bookshelf on Saturday June 25th and meet your next favourite author 😀